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7 vital tips you must know before buying Memory Foam

As a memory foam specialist we believe it is vital our customers are aware of ALL the important factors before purchasing a memory foam mattress.

So I encourage you to take your time when buying a memory foam mattress or any mattress for that matter! You spend approximately one third of your life in bed and a good nights sleep is a vital part of healthy living.

I see so many people who make this decision too quickly and mostly based on what a "salesman" told them was the "best option". Don't make the same mistake, just take your time and weigh up all your options before making a decision.

My promise to you.

"We will not try to sell you an expensive bed that is not suitable for your needs!"

I hope the information in this report helps you make the right choice when you come to purchase your new mattress and if you would like help and advice in the mean time, please contact me personally on Free phone 08000 84 26 84 and I'll be only too pleased to help.

All the best and I look forward to helping you sometime soon.

Les Halliwell (MD & Founder)

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Part 1.
Why are you considering a memory foam mattress?

This may seem like a strange question but many of our customers are not sure exactly why they are considering memory foam for the first time when they have always slept on a different mattress before. Mostly they have just heard memory foam is "really good" and when it's time to replace their old mattress they want to give it a try.

But is it memory foam you really want?

The most common reason for our customer's interest in memory foam is the huge advertising campaigns promoting all the benefits of memory foam. These benefits are very true for many people but before you buy a memory foam mattress just be sure you are getting one for the right reasons.

You should also ask yourself if you would be better having a good quality pocket sprung or some other type of mattress instead.

We find all our customers have different needs and the only real way to get advice that is tailored to you is to speak to an expert who understands the benefits of memory foam and how it can help you. Above all, by getting the best advice you will avoid spending a lot of money on something that is not suitable for your needs.


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This next part will give you a bit of history that should help you understand what memory foam is and why it became so popular within the bedding industry.

Part 2.
What actually is memory foam?

Key points:

- Developed by NASA, memory foam is now a very popular consumer sleeping surface
- The market for memory foam now offers a great selection of high quality memory foam products.

Memory foam is a revolutionary material, developed by NASA for use within space missions in the 1970s. The benefits of memory foam were soon adapted for medical use based on its comfort and support for treatment beds. More recently, memory foam has been adopted for the consumer market for use in mattresses and other bedding products. Since then it has grown exponentially, becoming the arguably the most exciting and talked about sleeping surfaces ever.

The original NASA development of memory foam was stimulated through its temperature responsiveness. With the ability to soften and mould into the contours of the body, memory foam had the hallmarks of a ground breaking product, coupled with the potential for high consumer demand. After thirty years of extensive testing and development memory foam is now regarded as a life altering invention for millions of users worldwide.

An all round revolutionary technology, memory foam looks set to stay as more consumers round the world switch to memory foam on a daily basis.

With the wide selection available it is more important than ever that you get the best advice before investing in a memory foam mattress.


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Quick note: Remember to take your time when choosing a memory Foam mattress. We want you to make the right decision first time.

If however you're in a hurry, please don't rush in and buy a mattress that you hope will do the job then regret it later.
Please just give me a call and I'll be more than happy to speak to you personally to help you choose the right mattress and arrange delivery as soon as possible.

Please call me any time on Free Phone 08000 84 26 84 and just ask for Les.

Now on to part 3 . . .

Part 3.
Make sure you don't spend more than you need to on memory foam!

Something that most customers don't realize is that getting the right mattress for your needs doesn't always mean buying the most expensive product! Of course most bed retailers would prefer to sell you the most expensive product they can but this doesn't mean you'll get the most suitable product for you.

The saying "You get what you pay for" can be true, and yes there are different qualities of memory foam at different price points but that still doesn't mean you should buy the most expensive.

Having been in the bed and mattress industry for many years we have found that every customer is completely different when it comes to sleep and the type of mattress they need. Something we've observed is that to get just the right mattress for your needs, in terms of your personal comfort, your choice should have very little to do with price.

Some people will be quite happy sleeping on a cheap mattress and others will only be able to sleep comfortably on an expensive high end model. The only problem with buying a cheap mattress is how long it will last because the cheaper the price, the cheaper the construction which means it will wear out and lose its support sooner than a reasonably priced but good quality mattress.

Just be careful that whatever you spend on a mattress that you at least get good value for money and that you don't pay too much for an expensive mattress that cost more than you really needed to pay.

Please give us a call on Free-Phone 08000 84 26 84 and we'll do our best to help you find the most suitable product within your budget that is best for your needs.

Just remember that whatever mattress or bed you choose, at the Mattress Centre we only offer good quality and value for money products. So even if a lower cost mattress is the one that is best for you we guarantee it will be great value for money.


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I hope the previous part did the trick in helping you avoid spending more than you need to on memory foam. One of the main reasons consumers pay too much for memory foam is when they are sold a low density but with a price tag of good quality high density. . . . Something you should definitely avoid!

Part 4.
Why you should avoid buying low density memory foam?

Key points:

- Memory foam density is directly related to comfort.
- Cheaper lower density memory foam will not last as long.
- Make sure you invest in a good quality high density memory foam.

This is another important factor you must consider before you invest in a memory foam mattress. The density of the memory foam is directly linked to both your comfort and how long a mattress will last. Don't get caught out buying a low density memory foam mattress that is being sold as "Good Quality" memory foam.

Here are the facts about memory foam density - Most foam is constructed out of billions of tiny air bubbles tightly packed together. With memory foam, these bubbles are open giving the air that would normally be trapped inside and resist your weight a chance to escape. This allows the foam to completely collapse under weight and shape to the contours of the body, giving its absorbent quality. The density of memory foam is therefore important as an indicator of quality and in ensuring that the mattress provides suitable support in order to bear the load, and in preventing what's known as 'bottoming out' to ensure that the foam really does help to guarantee a better night's sleep.

Density is also an important factor when considering the durability of the memory foam. More compact memory foam lasts considerably longer than less dense foam, and assures a more even distribution of weight from the support within.

When buying memory foam it is good to keep in mind that the product is supposed to improve support and reduce pressure points when sleeping, which is not guaranteed with memory foam of a lower density.

Poorer quality foams are also subject to less strict manufacturing processes which enable companies to sell the memory foam for a cheaper price. Although this may seem attractive at first, mattresses made from this lower density foam will not last as long. Denser memory foam is in general of a higher quality, and is guaranteed to have a longer lifespan.

When buying memory foam it is best to stay well clear of cheaper, less compact foams. The simple fact of the matter is that lower density means lower quality, and lower quality means lower value for money. When looking for memory foam, make sure of the density and subsequent support offered before you buy.

At the Nest Sleep we only offer memory foam products that are made by manufacturers who guarantee the density and quality of their memory foam. If you'd like me to confirm this just give mea a call on Free-Phone 08000 84 26 84 anytime.


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I can't stress enough how important this next part is. I hear from many people who have just bought a new memory foam mattress but found it was not quite what they expected. More often than not they have been sold the memory foam mattress without any guidance as to the bed base they would be using it with and it is the bed base that can be the cause of the problem and not the mattress.

Read on for an explanation...

Part 5.
Do you have the right bed base for a memory foam mattress?

Key points:

- It is best to use a completely flat, non-sprung base.
- Conventional spring bases cause undesirable upwards pressure.

When buying a memory foam mattress you will usually be faced with a choice: to buy a mattress and base in a set, or buy both parts individually.

If you decide to buy a base separately, there are certain things you should consider. You should keep in mind that memory foam responds and conforms to pressure. For this reason its better to ensure a completely flat surface as a base in order to give the mattress a chance to work properly.

With conventional box spring bases, this is simply not possible, given that the inner springs push upwards, creating a raised, bumpy foundation. This in turn causes pressure points which shape the foam around the springs instead of shaping around your body.

If you do need to buy a base to go with your new memory foam mattress, it's vital to think about memory foam and its purpose.
In a nutshell, to ensure any bed base you buy is suitable to complement memory foam you should buy a base that provides a flat surface in order to reap the full benefits memory foam has to offer.

When it comes to having or choosing the right base for a memory foam mattress, it doesn't have to cost a fortune. But at the same time there is little point in buying a memory foam mattress if it is on a suitable base.

Please don't get caught out purchasing a mattress without checking your base is suitable before hand.

If you have any doubts as to whether you base is suitable, just give me a call and we'll figure out what's you're best option.


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Well if you've read this far I thank you for taking the time to read this report so far. I hope you see the importance of taking your time when choosing a new bed or mattress.

It is so important that you make the right decision when buying a mattress, not just for the cost involved but the suitability of your bed has a direct effect on the quality of your sleep and so your health. This above all else is the most important factor.

Before the last part of this report I'd like to quickly mention the difference between regular foam and memory foam.

Part 6.
Why can a memory foam mattress is a better choice than a regular foam mattress?

Key points:

- Memory foam has unique pressure relieving qualities.
- Conventional spring and regular foam mattresses do not have the warmth sensitive properties of memory foam.

Since the introduction of foam mattresses, consumers have steadily realized the benefits of switching from a regular mattress. Many have opted for a memory foam mattress over any other, to guarantee a better night's rest and less sore and stiff joints in the morning.

The main difference is the open cell structure of memory foam which promotes the even distribution of weight across the surface area ensuring no unnecessary pressure is caused on the body. Memory foam also responds to the warmth of your body, allowing it to gently shape to your body, whilst retaining the correct support. Unlike other regular closed cell foams, memory foam with its increased density, reduces the resistance that in other foams and regular mattresses can cause pressure points resulting in restless sleep as you toss and turn trying to get comfortable.

Memory foam, although normally more expensive than regular foam due to its high tech, labor intensive production methods, is the clear choice for the balanced support and comfort your body needs.

So when you are looking for a new memory foam mattress, make sure it is in fact "open cell memory foam" and not the regular "closed cell foam".


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Finally! - The last part to your guide to buying a memory foam mattress.

I'd just like to answer one of the most common questions I get from customers interested in purchasing a memory foam mattress.

I hope this seven part report has gone some way to helping you make the right choice when buying your next mattress whether it is memory foam or otherwise.

Again, please don't hesitate to call me anytime for help and advice.

So onto the last part...

7. What is the truth about the warmth of memory foam?

Key points:

- Memory foam can feel a little warmer than a sprung mattress.
- Sleeping memory foam is NOT as warm as a regular foam.
- Most customers find that the warmth of memory foam is a plus point rather than a negative!

This is a question we get asked often and one which has to some extent been blown out of all proportion. What people have heard is that memory foam is extremely warm to sleep on.

What may confuse people is that memory foam is not so much warmer to sleep on but that it reacts to the warmth from your own body. So in fact it is the person sleeping on the mattress that creates the warmth.

It is true however that memory foam can feel a little warmer than a sprung mattress because there is less air circulation than a sprung mattress which has air has in-between its springs.
Also, because the surface of the foam moulds itself to the contours of your body this can have a slight insulating effect.

Thanks to it's open cell structure, memory foam finds a happy medium between the extreme warmth of other regular foams, but can feel warmer than conventional sprung mattresses.

Overall if you would like the have all the benefits of memory foam but you are a little concerned about how warm it will be to sleep on we normally recommend customers who may sleep a little warmer than most should simply use a lower tog quilt or less top bedding.

If you do have any concerns about this we can offer a solution with one of our combination products that offer the best of both memory foam and sprung mattresses.

Again I encourage you to give me a call anytime so I can help you make the right decision when purchasing your new mattress.
Just call me on Free-Phone 08000 84 26 84 and I'll do my best to help.

Thanks again for looking at  my information and I look forward to helping you sometime soon with your next mattress purchase.

All the best.

Les (MD & Founder)